Privacy policy

Last updated: 16 September 2026.

Airborne Media & Consultancy Ltd is the data controller for personal information processed by TroutSpy. TroutSpy may also use the country code supplied by Cloudflare at request time to choose a sensible default measurement system (for example, Imperial where a full customary-unit preset is appropriate and Metric in the United Kingdom). This is a coarse country-level setting, not precise location tracking, and an explicit unit choice saved in your browser takes priority.

Airborne Media & Consultancy Ltd

Company number: 17415868

Registered in England and Wales

Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Email: contact@airbornemedia.co.uk

Information we process

Depending on how you use TroutSpy, we may process your email address and account identifier; passwordless sign-in and session identifiers; searched or saved fishing waters and coordinates; catch-log entries you choose to save; Stripe customer/subscription identifiers and subscription status; support correspondence; and limited technical/security logs generated by our infrastructure. Catch-log coordinates are stored rounded to four decimal places.

Why we process it and our lawful bases

We process account, saved-water, catch-log and subscription information where necessary to provide the TroutSpy service you request and perform our contract with you. We use limited security, fraud-prevention and reliability information for our legitimate interests in protecting and operating the service. We may retain information needed to meet legal, accounting, tax or dispute-handling obligations. For users of the free service, we may use Google AdSense to display advertising. Where consent is required, advertising and related non-essential storage or processing are subject to a Google-certified consent management platform and the choices you make there. Advertising is not used to alter TroutSpy fishing recommendations. TroutSpy uses optional Google Analytics 4 (GA4) cookies to understand use of the service when you allow analytics. Analytics consent is available on both Free and Pro, independently of advertising. You can allow or reject analytics in the on-site prompt, and change your choice using Analytics settings. Where Google’s certified consent message also collects an explicit analytics choice, TroutSpy respects that choice. Advertising choices remain managed by Google’s separate certified consent message where applicable.

Service providers and data recipients

TroutSpy uses selected third-party providers to operate the service. These include Cloudflare for hosting and security, Resend for account emails, Stripe for payments and subscriptions, MET Norway and OpenStreetMap services for forecast and mapping data, and Google Analytics for aggregate usage measurement where allowed, and Google AdSense for advertising on the free service where enabled. These providers may process limited personal or technical information where necessary to provide their services. Full payment-card details are handled by Stripe rather than stored by TroutSpy, and advertising remains subject to applicable consent choices.

International transfers

Some service providers may process personal information outside the United Kingdom. Where UK data-protection law requires safeguards for an international transfer, we rely on the provider's applicable adequacy arrangements, contractual safeguards or other lawful transfer mechanism.

Retention

Login codes expire after 10 minutes and expired/used codes are routinely deleted. Signed-in browser sessions expire after up to 180 days. Saved waters and catch-log records are kept until you delete them or your account is closed, subject to any information we must retain for legal reasons. Subscription and transaction-related records may be retained for longer where necessary for accounting, tax, fraud, dispute or legal requirements; financial records may need to be retained for up to six years. Support correspondence is kept only as long as reasonably needed for the enquiry and any related legal obligations.

Cookies, analytics, advertising and browser storage

TroutSpy uses essential, secure HttpOnly cookies to keep signed-in users authenticated and to recognise verified subscription access. These are required to provide the account service. Browser storage may also be used for preferences such as units and for local migration data.

Analytics starts off and the GA4 tag is loaded only after an explicit analytics permission. The choice is stored in your browser for up to 180 days so you do not need to answer on every visit. Use Analytics settings to change or withdraw it. Rejection stops TroutSpy analytics events and removes accessible GA4 cookies; it does not affect sign-in or Pro access. If browser storage is unavailable, the choice lasts for the current page only. The GA4 property records page views and selected product events, such as opening Pro pricing or completing a purchase, after permission. TroutSpy excludes account email addresses, fishing-water names, precise coordinates and checkout/authentication URL parameters from its custom analytics event data and page URLs, while retaining campaign attribution parameters. This privacy page provides the settings control without loading the GA4 tag. Google Consent Mode keeps advertising storage, ad user data and ad personalisation denied by default in the United Kingdom, EEA and Switzerland until Google’s certified consent system handles the visitor’s advertising choice. Allowing analytics in TroutSpy’s prompt does not grant advertising consent.

On the free main planning page, Google AdSense may use cookies, local storage or similar technologies for advertising, fraud prevention, measurement and—where you consent—personalisation. In the EEA, United Kingdom and Switzerland, TroutSpy will rely on a Google-certified consent management platform for the consent signals required for Google advertising. A verified Pro account does not load the AdSense advertising script on the main TroutSpy planning page.

Your rights

Depending on the circumstances, UK data-protection law can give you rights of access, correction, erasure, restriction, objection and data portability. You can delete individual saved waters and catch-log entries in the service. For account-level requests, contact us using the details above. We may need to verify your identity before acting on a request.

Complaints

Please contact us first if you have a privacy concern. You also have the right to complain to the UK Information Commissioner's Office (ICO) where applicable.

Children

TroutSpy is a general fishing-planning service. A person under 18 should not purchase TroutSpy Pro without the involvement and permission of a parent or guardian.

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